Assassin’s Creed Shadows Social Media Account Claps Back at Elon Musk After He Calls Game “Terrible”

Image: Ubisoft | Elon Musk

Elon Musk called Assassin’s Creed Shadows a “terrible” game, and the official account didn’t hold back with a sharp comeback.

In a wild back-and-forth on X (formerly Twitter), the official Assassin’s Creed account responded to harsh words from Elon Musk after he slammed the game, and it’s safe to say they weren’t in the mood to be polite.

It started when Grummz (real name Mark Kern), a known critic of modern game companies, posted about Ubisoft spending money on influencer promotions. He shared a post featuring streamer HasanAbi, who’s been playing Assassin’s Creed Shadows in paid content. Grummz took a shot at Ubisoft for supposedly backing “terrorist-platforming streamers,” referring to Hasan.

Assassin's Creed Shadows Previews Scheduled for Mid-January, February 2025 Release Still "On Track"
Image: Ubisoft

Elon Takes a Swing, Assassin’s Creed Swings Back Hard

That’s when Elon Musk jumped in. In two separate posts, Musk called Hasan a “fraud” and said he was promoting a “terrible game just for the money.” Harsh words, especially from someone with over 200 million followers.

But then, the Assassin’s Creed social media team fired back, and they didn’t miss. Replying directly to Musk, they wrote:

“Is that what the guy playing your Path of Exile 2 account told you?”

The post quickly exploded, racking up nearly a hundred thousand likes and over two million views (at the time of writing) in just two hours. Many people online saw it as a brutal and hilarious jab at Musk, calling out the idea that he might not actually play the games he talks about.

Assassin’s Creed Shadows Social Media Account Claps Back at Elon Musk After He Calls Game "Terrible"
Image: X

Later, when Grummz posted a screenshot from an article claiming Assassin’s Creed Shadows isn’t the hit Ubisoft “desperately needs,” the account replied again: “Our game is out.”

Short and cold, just the way internet clapbacks usually hit hardest. This whole thing follows recent headlines showing Assassin’s Creed Shadows had a strong launch, with 2 million players in two days after launch. While some analysts say it’s not tracking as high as Valhalla or other major releases, the online conversation seems to be just as focused on the people arguing about the game as the game itself.

The jab about Path of Exile 2 isn’t random either, it’s a reference to Elon Musk’s earlier controversy where he admitted to using account boosting services to stay competitive in games like Path of Exile 2 and Diablo IV.

Assassin’s Creed Shadows Social Media Account Claps Back at Elon Musk After He Calls Game "Terrible"
Image: X

After initially denying the claims, Musk later said it was necessary to keep up with hardcore players, especially those in Asia. So when the Assassin’s Creed account asked if it was “the guy playing your Path of Exile 2 account” who told him the game was bad, it was a cheeky nod to that drama, and a pretty deep cut.

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