Here’s everything you need to know about how Marvel Rivals handles monetization, including details on its free-to-play structure, in-game currencies, cosmetics, and battle pass rewards.
Marvel Rivals is the latest title bringing the Marvel universe to life, and fans can’t wait to jump in. The game, developed by NetEase Games and Marvel Games, combines 6v6 combat with a roster of iconic heroes and villains.
Whether you’re assembling a team of Avengers or crafting an unusual alliance of mischief-makers, Marvel Rivals promises fast-paced battles with plenty of strategic depth. The hype has been building for weeks, fueled by leaks, gameplay reveals, and sneak peeks at upcoming content.
With its official release set for Friday, December 6, 2024, players are already counting the hours. Preloading has begun, so you can ensure you’re ready to jump in the moment the servers go live.
But as with any free-to-play game, players are curious about how monetization will work. Let’s break it all down.
How Does Marvel Rivals Monetization Work?
Like many modern multiplayer games, Marvel Rivals is free to play, meaning you can download it at no cost and enjoy all core gameplay features. However, the game also has optional purchases, which are focused entirely on cosmetics
Are Gameplay Elements Free?
Yes! Heroes, maps, and other gameplay-related content are completely free. There’s no need to worry about paying to unlock new characters or areas, which ensures that all players can enjoy the full experience without spending a dime.
What Are the In-Game Currencies?
Marvel Rivals uses two primary currencies:
- Lattice: This is the premium currency, which can be purchased using real money.
- Units: A secondary currency that can be earned for free in limited amounts through achievements, events, and the battle pass. You can also convert Lattice into Units at a 1:1 ratio.
For those wondering about Lattice pricing, here’s how much it costs:
- 100 Lattice: $0.99 USD
- 11,680 Lattice: $99.99 USD
Marvel Rivals Cosmetic Bundle Pricing
The monetization in Marvel Rivals focuses exclusively on cosmetic items, meaning no pay-to-win mechanics.
Here’s what you can expect in a standard bundle:
- A hero costume
- An MVP animation
- An emote
- A spray
- A nameplate
Each bundle offers a discount compared to buying these items individually. Here’s a breakdown of bundle pricing:
- Epic-Quality Bundle: 1,600 Units (discounted from 2,200 Units)
- MCU Epic-Quality Bundle: 1,800 Units (discounted from 2,400 Units)
- Legendary-Quality Bundle: 2,400 Units (discounted from 3,300 Units)
Marvel Rivals Battle Pass Pricing
The battle pass comes in two tiers: free and premium, also known as Luxury Battle Pass. The free pass includes a handful of rewards, like an epic-quality costume and smaller cosmetics.
The Luxury Battle Pass is priced at 490 Lattice for the first season, which is half the standard price of future battle passes. It provides:
- Five costumes (including legendary-quality skins)
- Additional emotes, sprays, and nameplates
You can earn battle pass rewards by completing tasks and events, and there’s no time limit to finish earning your premium rewards.
What to Expect From Marvel Rivals Battle Pass
The battle pass in Marvel Rivals includes exclusive cosmetic items on par with those sold in the store. For Season 0, players can expect a mix of:
- Legendary-Quality Costumes
- Unique emotes and sprays
- Special nameplates
The Luxury Battle Pass is packed with value, offering rewards worth up to 8,000 Units if purchased separately.
What Are Chrono Tokens?
Chrono Tokens are a special in-game resource tied to the Luxury Battle Pass in Marvel Rivals. After purchasing the Luxury Battle Pass, players will earn Chrono Tokens by completing specific tasks and events throughout the season.
These tokens are then used to unlock the rewards within the battle pass, including exclusive costumes, emotes, sprays, and other cosmetics. The best part? If you don’t complete the pass during the season it’s purchased, your unused Chrono Tokens carry over, allowing you to redeem rewards at your own pace in future seasons.
Are There Free Cosmetics in Marvel Rivals?
Yes! Players who don’t want to spend money can still earn cosmetics through achievements, special events, and the free tier of the battle pass. These rewards ensure that everyone can customize their heroes, regardless of their budget.
What do you think about Marvel Rivals’ monetization system? Are you excited to try out the battle pass and unlock cosmetics for your favorite heroes? Let us know your thoughts below!
