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“Wrong Idea, Wrong Time”: Former Xbox VP Says Microsoft Should “Ditch” the “This Is an Xbox” Campaign, Adding “Whoever Came Up with This Clearly Doesn’t Play Games”
Former Xbox VP says Microsoft’s “This Is an Xbox” campaign is the wrong message at the wrong… By Abdullah Jawad · Oct 20, 2025 0
Halo Studios Reportedly Not Using Generative AI For Game Development Despite Earlier Claims
After reports claimed Halo Studios was heavily using generative AI in its game development,… By Abdullah Jawad · Oct 20, 2025 0
Microsoft Reconfirms Next-Gen Xbox Console in Development: “We’ve Been Looking at Prototyping, Designing”
Xbox president Sarah Bond reconfirms next-gen console is in development with AMD, already in… By Abdullah Jawad · Oct 18, 2025 0
Insider Says Halo Studios Has Generative AI “Woven into Every Aspect” of Its Future Game Development, From Core Workflows to World Building and Enemy AI [UPDATE]
A new report claims generative AI is playing a major role in Halo Studios’… By Abdullah Jawad · Oct 18, 2025 0
Halo Studios Working on Separate Multiplayer Halo Game, Leaker Says It’s a Long-Term Live-Service Project “Like Fortnite”
Halo Studios is reportedly working on a brand-new multiplayer Halo game that’s described as… By Abdullah Jawad · Oct 17, 2025 0