Geoff Keighley’s Opening Night Live 2025 is reportedly increasing ad slot prices, with top-tier slots costing nearly $500,000, according to a new report.
Opening Night Live (ONL), Geoff Keighley’s flagship event for Gamescom, is set to return on August 19, 2025, kicking off one of the largest gaming conventions. The showcase has become a must-watch for gamers globally, with its 2024 edition attracting over 40 million video views—double that of 2023.
This remarkable growth not only highlights ONL’s prominence but also the increasing demand for ad space during the event. A new report from German outlet GamesWirtschaft claims that ONL’s 2025 ad slot prices are seeing a significant increase.
According to the report, 30-second ads will cost €140,000 (around $146,800 USD), while the longest 180-second slots are priced at a staggering €465,000 (around $487,556 USD). These represent major jumps compared to 2024.
Opening Night Live 2025 New Ad Slot Rates, Per Report
The updated pricing for each ad slot tier for Opening Night Live 2025 is as follows:
- 30 seconds: €140,000 / around $146,800 USD (€115,000 in 2024)
- 60 seconds: €205,000 / around $215,000 USD (€165,000 in 2024)
- 90 seconds: €270,000 / around $283,100 USD (€215,000 in 2024)
- 120 seconds: €335,000 / around $351,200 USD (€265,000 in 2024)
- New tiers:
- 150 seconds: €400,000 / around $419,400 USD
- 180 seconds: €465,000 / around $487,600 USD
While these figures reflect ONL’s expanding reach, it’s worth noting that this report hasn’t been officially confirmed by Gamescom or Keighley’s team. However, if accurate, it underscores ONL’s growth in the gaming space. For now, take this info with a pinch of salt.
What are your thoughts on these new prices for ONL 2025? Let us know in the comments below!
