Sony has filed a new lawsuit against an eBay seller accused of selling counterfeit PlayStation 5 accessories, seeking up to $2 million in damages as part of its ongoing crackdown on fake PlayStation products.
Sony’s legal war against counterfeit PlayStation products is showing no signs of slowing down. Over the past several months, the company has quietly filed multiple lawsuits across the United States, targeting dozens of online storefronts accused of selling fake or unauthorized PlayStation-branded items on platforms like Amazon, Walmart, AliExpress, and more.
These cases have become a key part of Sony’s effort to clean up its brand presence online, and now, another seller has landed in its crosshairs.
According to a new complaint filed on October 24, 2025, in Illinois, Sony Interactive Entertainment (SIE) is suing an eBay seller operating under the alias “zaocuand-002.” The case is assigned to Judge Sunil R. Harjani.
The lawsuit document, obtained by The Game Post, accuses the seller of trademark infringement and counterfeiting, alleging that the seller “directly targets business activities toward consumers in the United States, including Illinois,” through a “fully interactive” e-commerce store and has sold “Unauthorized Products” bearing SIE’s trademarks to residents of Illinois.
Sony PlayStation lawsuit targets a single eBay storefront
Unlike many of Sony’s recent “Schedule A” lawsuits, where dozens of anonymous marketplace sellers are sued at once, this complaint focuses on just one defendant. The eBay store in question, “zaocuand-002,” is listed directly in Exhibit 2 of the filing, alongside screenshots of the storefront and its listings.
One of those listings, captured in the court document, shows a “Carrying Case for PS5 Slim Console Controller Accessories Travel Storage Bag” priced at $89.50 with discounts for bulk purchases.
At the time of filing, the eBay store’s profile showed a 97.3% positive feedback rating, more than 8,100 items sold, and 499 followers, according to Sony’s court exhibit. The Game Post later reviewed the live profile for zaocuand-002, which now lists a 97.8% positive feedback score, over 9,000 items sold, and 555 followers.
However, during a follow-up check, The Game Post found that the PlayStation 5 carrying case listing is no longer visible on the shop page, suggesting it may have been taken down shortly after Sony’s lawsuit was filed.
In the complaint, Sony’s lawyers describe a familiar pattern they’ve used in past lawsuits: sellers using PlayStation branding, logos, or names in their titles, descriptions, and even hidden metadata to capture search traffic and mislead buyers into thinking the products are official.
“Defendant created an e-commerce store operating under at least the Seller Alias that is advertising, offering for sale, and selling Unauthorized Products to unknowing consumers,” the complaint reads. “Defendant attempts to avoid and mitigate liability by operating under at least the Seller Alias to conceal both its identity and the full scope and interworking of its counterfeiting operation.
“On information and belief, Defendant resides and/or operates in the People’s Republic of China or other foreign jurisdictions with lax trademark enforcement systems or redistribute products from the same or similar sources in those locations.”
“The Seller Alias targets consumers in this Judicial District and throughout the United States. At last count, global trade in counterfeit and pirated goods was worth an estimated $467 billion per year — accounting for a staggering 2.3% of all imports, according to the Organization for Economic Cooperation and Development. The primary source of all those counterfeits, the OECD and others say, is China.”
Sony seeks up to $2 million per mark in damages
Sony is asking the court to issue immediate and permanent injunctions stopping the seller from using any PlayStation branding and to order marketplaces like eBay to disable the storefront entirely. The company is also requesting statutory damages of up to $2 million for each counterfeit trademark under federal law, plus attorney’s fees and costs.
“Entry of an Order that, upon SIE’s request, those with notice of the injunction, including, without limitation, any online marketplace platforms such as eBay, shall disable and cease displaying any advertisements used by or associated with Defendant in connection with the sale of counterfeit and infringing goods using the PlayStation Trademarks,” the complaint reads.
“In the alternative, that SIE be awarded statutory damages for willful trademark counterfeiting of $2,000,000 for each and every use of the PlayStation Trademarks.”
This latest lawsuit adds to Sony’s expanding list of active legal battles. In addition to its counterfeit enforcement campaign, the company is currently suing Chinese tech giant Tencent over the “slavish” Horizon clone, Light of Motiram.
Meanwhile, former Bungie executive and Marathon game director Christopher Barrett filed a lawsuit against Sony and Bungie, accusing them of wrongful termination.
What are your thoughts on this new lawsuit? Let us know in the comments.
